Bizarre Holidays July

Topps continued the Bizarre Holidays set for another month, releasing weekly card sets based on the goofy holidays of the month. By July, the line was being sold as weekly drops on Topps.com as part of Topps’ ongoing summer celebration for daily holidays.

Each July set was offered for 7 days on Topps.com, with a single set priced at $19.99 and lots of 10 available for $179.99. Topps also offered 10 by 14 posters of the cards for $19.99 each, and shipping was free with SmartPost. The July releases were built around 10 cards, with 5 cards getting A and B versions, and each set came with one red parallel card.

The July cards were handled by a rotating group of GPK regulars, with Brent Engstrom, Joe Simko, Neil Camera, David Gross, and Joe McWilliams all appearing across the month’s work. The weekly sets were built around the month’s goofy holidays and included art from the artists listed for each release. Collectors had to track the base cards, the A and B versions, and the red parallel card for each set.

Print runs were part of the story too, because Topps revealed them after each sale window closed, and the July numbers showed the month’s sales pattern. Week 1 finished at 514 sets, Week 2 at 484, Week 3 at 457, Week 4 at 466, and Week 5 at 568. That made July Week 5 the strongest seller of the month, while Week 3 was among the lower-selling daily holiday sets so far.