Promo Flyers And Cards

Promo Flyers And Cards gathers the paper pieces Topps used to advertise Garbage Pail Kids releases before they arrived, from flyers and brochures to display sheets, ads and promo cards.

Back in 1985, Topps was already sending out Line-Up of Stars sheets for Series 1, with small product images on one side and an order form on the other, and the red, blue and green versions all served the same basic purpose, to help merchants place orders. Later, when Topps revived the line with All-New Series 1 in 2003, they used a fuller dealer flyer in a promo kit, then kept working that format through the rest of the All-New run. The page also includes Excell display sheets for ANS1 through ANS4, product release sales plans, a MAD Magazine ad for All-New Series 1, and promo cards that Topps distributed at large events and, in some cases, through a mailing list.

These pieces were provided to distributors or dealers before a series release and were used to share details about upcoming releases.